Successful Strategic Communications in the 21st Century is based on three elements:
· “The ability to articulate the endgame.”
· “A detailed research plan, which includes knowledge of the rules, identification of the required resources, a well-crafted message, and a rigorous and adaptable protocol for executing the plan efficiently.”
· “Willingness to innovate in the use of new media like the Internet as a platform for a new synthesis (a ‘ground/air game’) that is a highly personal mode of communication with a multiplying/viral affect.”
Bobbi is an award-winning speaker and author, who has been interviewed on The Today Show, and other national and local media outlets, including the BBC in England, ABC, CBS, and NBC-TV.
As a book coach and ghost writer, Bobbi has helped leaders in all sectors become published authors. Bobbi is the author of “Telling Your Story: Why It’s Important and How To Do It The Easy Way,” and co-author of “The Million Dollar Woman.”
A graduate of Chatham University, Bobbi was a “George Washington University Graduate Teaching Fellow” with concurrent doctoral teaching fellowships in the Department of History and the School of International Relations at George Washington University in Washington, DC.
Her professional career includes positions working in the United States Department of Education, the Office of the Mayor of New York City, and U.S. House of Representatives, and the United States Senate. She also served as the Director of Management and Communications for the non-profit Alban Institute, headquartered at the National Cathedral, in Washington, D.C.
Bobbi is a member of the Women's Leadership Board at Harvard University’s Kennedy School, a Founding Member of the Legacy Society of the National Association of Women Business Owners, The Denver Press Club, The Los Angeles Press Club, The National Press Club, USA TODAY's Entrepreneur Panel, and served as a Co-Chair of the NAWBO-LA Legacy Award Luncheon, and a Boardroom Bound Los Angeles Launch h Leader.
