Calling All Authors!  If you have wanted to write a book, but you just didn't how to get started, we have a tested system that will show you how to:   ·         Qualify yourself as an expert to the media, ·         Enhance your expert status and position yourself within your own industry, ·         Increase your speaking fees, and ·         Become the first person that members of the public (or your target market) thinks of when they need the services you provide.   We begin the process by analyzing your goals and designing a strategy that takes into account your endgame. Too many authors write books and then try to figure out how to market the book or how to pitch it to media. We start at the other end of the process by identifying your goals, your competitors, and then creating a brand through your book that will set you apart from the pack.    Who Are We?   We have 15 years experience writing and publishing books; speaking to large audiences from the National Press Club to the Smithsonian; being interviewed on TV; using the Internet and New Media (including the Internet) as positioning tools; book coaching for books that were sold to publishers as well as self-published books; media and speaking training; writing speeches; creating speaker demo videos; writing Press Releases, Bios, One Page Executive Summaries; producing hard copy and electronic Media Kits. Our clients have appeared on NBC-TV, ABC-TV, and CBS-TV news broadcasts, as well as The Today Show.   Our expertise is not theoretical. It is based on Bobbi McKenna’s direct experiences as an award-winning speaker, author, speech writer, popular TV and Radio guest, and new media journalist.     There is no one else who does everything we do.   In addition to book services we provide national media campaigns, media training, speech writing, speaker training, and website design for authors.      To find out more, visit www.McKennaCommunications.com.