Bobbi McKenna is a dynamic, inspiring, internationally acclaimed and award-winning speaker. She will work with you to customize her presentation to the specific requirements of your group. Topics: What's In It For Me? Connecting With Your Clients With so many products and companies vying for a slice of the marketplace in the years ahead, the nature of the relationship you have with your customers or clients will determine your success.  You have to be able to move beyond touting benefits to creating an emotional attachment to your products and services.  It’s not just about dollars and cents.  It’s also about communicating with your customer or client at the emotional level. Think about buying a car…it’s an emotional decision that has an emotionally gratifying as well as a practical component. Think about the success of Starbucks.  It’s not about coffee … it’s about an emotional trigger that happens the minute you walk inside the store. Learn how to make sure your business is speaking at the heart level so that customers and clients will flock to you.    The Power of Free Publicity: The Art of the TV Interview! TV is the most powerful medium on the planet, and free TV in the form of news and talk shows is available for those who understand the medium.  Learn which words, gestures, and facial expressions to use to connect with the host and the audience.  Learn what phrases you should never use, and how to tap into the popularity of the host with his or her audience. Local morning news and cable news have very different imperatives and different formulas.  You have to fine-tune your on air delivery to fit the programming needs of the host.  A happy host can result in more airtime as well as an invitation to return.    “Telling Your Story: Your Personal or Business Story Is Your Most Powerful Marketing, Leadership, and Customer Care Tool!” Many businesses and executives today are making huge capital expenditures in the pursuit of one technological quick fix after another in the hopes of driving sales and profits up.    Yet, the companies and corporations that are doing the best are the ones that understand the power of their own story.  They know their story, and they’re able to tell it. Bobbi will teach you and your staff how to identify the compelling themes and elements of your personal and business stories, and then she will coach you in the principles of communicating those stories with the market place and clients.  This speech, training, or workshop can be interactive with video feedback for participants.   “You Embody Your Brand!” “Brand projection is one of the most misunderstood aspectsales and customer care,” Bobbi McKenna says. Learn how to identify the real needs of your clients and customers, and measure the intensity of those needs so you can refine your message to fit those needs. In 90 seconds or less, many of your prospective clients and customers make up their minds whether or not to buy your goods and services.  Do you have a powerful, clear message that you are able to communicate effortlessly? Learn The Rule of Congruency, The Rule of Three, and the Power of Listening.  These three tools will make you a master of your own message.    Fees:   Los Angeles area: $3000 - $10,000, Travel negotiable. Denver: $3000 - $10,000, Travel negotiable.   Other regions of the US: $5000 - $10,000, Air, Hotel, and Transfers. Europe: $10,000, First Class Air, Hotel, and Transfers. Copyright 2003-2008 Bobbi McKenna All Rights Reserved